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Case Study Novibet
Industry: Betting
Novibet achieved a 52% increase in campaign awareness in Greece through DV360 frequency management
EMEA – Greece * https://www.novibet.gr/stoixima
Agency Name:
Relevance Digital Greece
The Challenge
Ahead of EURO 2024, Novibet planned a media awareness campaign to promote its sportsbook products. The goal was to maximise incremental reach by centralising their media channels. To achieve this, Novibet consolidated their media strategy through Google Display & Video 360, incorporating display, video, YouTube, and native ads to optimise exposure and boost brand presence.
The Approach
To prioritise reach and minimise overexposure, Relevance Digital Agency consolidated its media efforts into a smart and automated strategy. This approach enabled control over frequency caps across multiple channels, ensuring incremental reach at the same cost. The procedure that was followed included: unified planning, single campaign (unified frequency and automated bidding) and unified measurement.
Partnering with Sense8
Relevance Digital collaborated closely with Sense8 to streamline their media buying and management through Google Display & Video 360, with a focus on Novibet EURO 2024 campaign.
The Results
By implementing an effective frequency management, Novibet achieved a remarkable 52% increase in unique reach within a month, without any additional costs. Moreover, a Brand Lift Study was conducted with focus on online users’ purchase intent. The results of the study were impressive with +2,8% Absolut Lift and +14,5% Relative Lift.
Novibet plans to expand Display and Video 360 and Campaign Manager 360 products to new regions in 2025, including Mexico, Brazil, and Ireland. This expansion aims to unify reach and frequency campaigns, optimize media investments, and enhance brand presence in these markets.
52%
+2.8%
+14.5%
Increase in Reach within a month
Absolute Lift*
Relative Lift
* 40% above average
“With DV360 activation we managed to increase reach with a lower level of investment and simultaneously purchase intent metrics demonstrated a significant lift. Working with Relevance Digital Agency and the Display & Video 360 tool, gave value to the impressions that we are spreading in the online ecosystem.”
Έλενα Κατσαριώτη, Senior Performance Manager, Novibet.
Primary Marketing Objective
Primary Marketing Objective
Awareness and Reach
Display & Video 360 – Media Unification
