Sense8 | Google Marketing Platform Reseller | Your MarTech Partner
Campaign Manager 360
Enterprises use Campaign Manager 360 (CM360) to enable unified trafficking of creatives, robust cross-channel reporting, and verification to ensure ads serve correctly.
Our expertise ensures clients maximize CM360 for efficient, transparent, and impactful campaigns.
Campaign Manager 360
Enterprises use Campaign Manager 360 (CM360) to enable unified trafficking of creatives, robust cross-channel reporting, and verification to ensure ads serve correctly.
Our expertise ensures clients maximize CM360 for efficient, transparent, and impactful campaigns.
What is Campaign Manager 360?
Campaign Manager 360 (CM360) is the central hub for ad management, serving, and measurement across websites and mobile. CM360’s integration with other platforms like DV360, SA360, GA4, and Studio allows for holistic campaign oversight, data-driven creative optimization, and streamlined workflows.
Key features & benefits
Unified Campaign Management
Unified Campaign Management
◉ CM360 provides a unified platform to manage digital campaigns across websites and mobile from a single tool. It streamlines ad trafficking by allowing users to efficiently upload creatives, set targeting criteria, and run campaigns across various platforms. The platform is designed for enterprise scale, capable of handling large volumes of campaigns and creatives for global brands and complex advertising activities.
Measurement & Reporting
Measurement & Reporting
◉ CM360 offers consolidated reporting to provide a unified view of performance from various advertising activities. It utilizes Floodlight tags for cross-channel measurement across the Google Marketing Platform (GMP) stack and non-GMP platforms, which allows for de-duplicated conversion tracking and reliable data. Users can access various reports, including Instant Reporting for immediate insights, as well as path reports and attribution modeling tools to understand the customer journey. The platform also features a Cross-Media Reach report that can integrate Comscore data to compare the unique and incremental reach of digital video campaigns alongside linear TV.
Advanced Capabilities & Optimisation
Advanced Capabilities & Optimisation
◉ CM360 integrates natively with Google’s creative tool, Studio, to enable data-driven creative personalization at scale using data signals like Floodlights. It includes robust features for brand safety and verification, ensuring that ads are serving correctly and delivering quality results. This includes tools for viewability measurement (Active View) and ad blocking to prevent serving on fraudulent or brand-damaging inventory. The platform supports advanced attribution capabilities, moving beyond last-click models to better understand the value of different touchpoints in the conversion path. Additionally, it allows for the management of audience lists that can be shared across GMP platforms like DV360.
Integration & Collaboration
Integration & Collaboration
◉ CM360 seamlessly integrates with other GMP products, including Display & Video 360 (DV360), Search Ads 360 (SA360), Google Analytics 4 (GA4), Looker Studio, and Tag Manager 360. This integration allows for unified workflows, data sharing (such as Floodlights and audiences), and holistic campaign optimization. The platform also supports privacy-centric features like Enhanced Conversions and the Offline Conversions API to help prepare campaigns for a privacy-focused future.
Why choose Sense8 for Campaign Manager 360?
Sense8 is a CEE full-stack Google Marketing Platform Sales Partner and a Google Cloud Sell and Services Partner.
We help businesses harness the full power of Media, Analytics, Cloud, leading digital platforms, and AI-driven solutions, so they can run smarter campaigns, make better decisions, and grow with confidence. Our expertise ensures clients maximize CM360 for efficient, transparent, and impactful campaigns. We have the full-stack expertise to help clients get the most out of CM360.