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Case Study Attica
Attica campaign getting 30% incremental reach with DV360 frequency management
EMEA – Greece * atticadps.gr
The Challenge
Attica planned to launch a new online campaign promoting the new lipsticks, lip liners and accessories. By consolidating their media strategy within Google Display & Video 360, using Media Unification, remarketing, and targeting Beauty, Fashion, and Luxury Shoppers, they aimed to optimize ad exposure and enhance their overall brand presence.
The Approach
To prioritize reach and minimize overexposure, MediaCube consolidated their media efforts into a smart, automated strategy. By leveraging brand safety measures, geotargeting, and both standard and 15-second YouTube video formats, they ensured they reached only users within the targeted audience. The primary focus was to expand reach in order to improve ROI and drive higher engagement. This approach allowed for frequency cap control across multiple channels, delivering incremental reach at the same cost, and achieving lower CPM and CPV than the planned KPIs for Attica’s campaign.
Partnering with SENSE8:
MediaCube collaborated closely with Sense8 to implement and optimize the campaign, streamline their media buying and management through Google Display & Video 360.
The Results
By implementing effective frequency management, Attica achieved a remarkable 30% increase in unique reach within one month, without incurring any additional costs. This approach ensured a consistent user experience across multiple devices. The success underscores the effectiveness of centralizing media buying through Google Display & Video 360, enabling Attica to optimize campaign performance and enhance audience engagement.
30%
62%
75%
Increase in Reach within a month*
CPM decreases by*
CPV decreases by*
*Campaign period April 9th – April 21st 2025
In Greece, Attica holds the exclusive distribution rights for Carolina Herrera Makeup products.The primary goal of the campaign was to increase brand awareness, while achieving significant reach. DV360 supports our promotional plan by integrating video and display advertising, which strengthens the brand’s visual presence across a variety of websites, while optimizing the campaign’s unique average frequency. In the future, we will add DV360 to our digital media mix, as it provides us an effective unique reach.
Vasia Liakopoulou, E-Commerce Manager, Attica
Primary Marketing Objective
Featured Product Area(s)
Awareness and REACH
Display & Video 360 – Automation
