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Case Study Attica
Attica achieves 22% incremental reach using frequency management in Display & Video 360
EMEA – Greece * atticadps.gr
The Challenge
Attica planned to launch a new online campaign to promote its up to 40% off beauty offers. The company aimed to optimize ad exposure and strengthen its overall brand presence by consolidating its media strategy within Google’s Display & Video 360. This approach used Display and Video ads, remarketing, and precise targeting of beauty, fashion, and luxury shoppers.
The Approach
To maximize reach and avoid overexposure, Attica used Display & Video 360 to unify media buying across multiple display and YouTube tactics. This smart, automated strategy enabled centralized frequency capping, unified planning, automated bidding, and consistent measurement. Using brand safety tools, precise geo and demographic targeting, and both skippable and standard YouTube in-stream ads, Attica ensured efficient, targeted ad delivery.
Partnering with MEDIACUBE:
It streamlined media buying and management within Google’s Display & Video 360, ensuring optimal campaign implementation and performance.
The Results
Through effective frequency management, Attica saw a significant 22% increase in unique reach within just one week.
This strategy successfully maintained a consistent user experience across various devices. By rigorously testing remarketing and Google audiences, using multiple display formats and shorter video creatives, and optimizing the bidding strategy, the campaign achieved a major efficiency boost, resulting in a 42% reduction in cost-per-thousand impressions (CPM) and a 75% reduction in cost-per-view (CPV).
22%
42%
75%
Increase in unique reach within a week*
Reduction in cost-per-thousand impressions (CPM)*
Reduction in cost-per-view (CPV)*
*Campaign period April 3rd – April 9th, 2025
The primary goal of the campaign was to increase brand awareness while achieving significant reach. Display & Video 360 effectively supported our promotional plan by integrating video and display advertising, which strengthened the brand’s visual presence and optimized the campaign’s unique average frequency. Moving forward, we will fully integrate Display & Video 360 into our digital media mix, recognizing its ability to consistently deliver effective unique reach.
Vasia Liakopoulou, E-Commerce Manager, Attica
Primary Marketing Objective
Featured Product Area(s)
Awareness & Brand Consideration
Display & Video 360 – Media Unification
