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Case Study Frogies
Industry: e-commerce
Leveraging Dynamic Remarketing Feeds for DV360 retargeting in the eCommerce segment
EMEA – Bulgaria * https://www.frogies.bg/
Agency Name: Managino
The Challenge
Creating a retargeting campaign to re-engage potential customers who have already shown interest in the client’s website and their products. Retargeting Ads allowed Frogies to show personalised ads to these past visitors, reminding them of the client brand and encouraging them to return and complete their purchase.
The Approach
Frogies used floodlights to track visitors and their engagements on the website. By employing dynamic retargeting ads, we automatically created personalised ads showcasing the exact products that users had previously viewed on the client’s site, ensuring greater relevance.
Working together with the agency, Managino, on Frogies’ Dynamic Remarketing campaign, the client furnished the essential feed, empowering the Sense8 team to craft dynamic creatives using Google’s Creative Studio. This task was skillfully managed by the Creative team. To streamline the process of gathering crucial data, Campaign Manager 360 Floodlights were utilised, allowing us to efficiently retarget users within Display and Video 360.
The Results
+59%
-38%
130%
CTR W1 vs W3
CPA W1 vs W3
Cost/conv