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Case Study PPC

Industry: Energy

PPC Energy getting +27% incremental reach with DV360 frequency management

EMEA – Romania * https://www.ppcenergy.ro/

Agency Name: Media Investment

The Challenge

PPC Romania is launching a media campaign promoting intergenerational experiences at MARe – Museum of Contemporary Art, running until January 19, 2025. The campaign invites users to bring senior family members (65+) to the exhibition “Monstrul, pătratul și hohotul,” showcasing 70 years of Romanian art. By consolidating their media strategy within Google Display & Video 360, using native ads, PPC Romania aimed to optimise ad exposure and enhance its overall brand presence.

The Approach

Sense8 and Media Investment optimized their media strategy by consolidating efforts into a smart, automated approach. By focusing on brand safety, radius targeting, and reaching users within the museum area, they ensured viewable impressions (80%+), improved ROI, and higher engagement. This strategy controlled frequency caps, boosting reach and lowering CPM below PPC’s planned KPI.

Partnering with Sense8

Media Investment collaborated closely with Sense8 to implement and optimize the campaign, streamline their media buying and management through Google Display & Video 360.

The Results

By implementing an effective frequency management, PPC Romania achieved a remarkable 27% increase in unique reach within a month with the same budget. This approach ensured a consistent user experience across multiple devices. The success highlights the effectiveness of centralising media buys through Google Display & Video 360, enabling PPC to optimise campaign performance and boost audience engagement.

27%

47.3%

82%

Increase in Reach within a month*

CPM decreases by*

Viewability Rate*

*Campaign period December 16th – January 19th

GMP will continue to be one of the relevant options for us for this type of campaign, due to its visibility, control, and targeting options. For us, it was more of a confirmation that it is a tool we will continue to rely on in the future. The agency came up with a good idea and a well-balanced execution. The campaign had strong visibility, the targeting worked exactly as it should, and we managed to deliver a message with impact. It was a smooth and efficient collaboration.

Alex Murarescu Brand & Advertising Specialist, PPC

Primary Marketing Objective

Featured Product Area(s)

Awareness and REACH

Display & Video 360 – Automation