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Case Study Ursus Cooler
Industry: beverage
External based marketing automation, weather signals using dynamic feeds
EMEA – Bulgaria * https://www.frogies.bg/
Agency Name: Media Investment
The Challenge
Drive Awareness on a specific list of cities and leave a positive footprint in consumer’s mind using the latest creative innovation feature built in DV360
Address and test the new creative feature and latest product release, weather-based signals and make the creative change dynamically based on the weather/temperature in every city in Romania
Switch from specific audience targeting to contextual targeting using build in ML of DV360
Switch from specific audience targeting to contextual targeting using build in ML of DV360
The Approach
The approach
Use a custom dynamic feed with every city in Romania which is pulling out the weather/temperature from OpenWeather, a global supplier of the platform following the following rule:
- If the temperature from a city is <=30 degrees, showcase the banner for Severe Heat
- If it is raining in a city => showcase the banner with Rain assets
- If the temperature is in between 25-29 degrees => showcase the Summer assets
The Results
-65%
+74%
Higher CTR vs previous campaigns
Cost/conv