Sense8 | Google Marketing Platform Reseller | Your MarTech Partner
Display and Video 360
Display & Video 360 (DV360) is Google’s enterprise demand-side platform (DSP) designed for managing programmatic campaigns across a variety of channels, including display, video, TV, audio, and mobile. The platform provides access to extensive premium inventory, while offering advanced audience targeting capabilities that leverage first-party, Google, and third-party data. As certified Google Marketing Platform Sales Partners, we help businesses utilize DV360’s full potential for precise targeting and efficient media buying.
What is Display & Video 360?
Display & Video 360 (DV360) is an enterprise demand-side platform (DSP) that allows for the management of programmatic display, video, TV, audio, and mobile campaigns. It provides broad access to ad inventory, including premium Google properties like YouTube as well as over 100 third-party exchanges.
Core features & benefits
Unified Campaign Management
Unified Campaign Management
◉ DV360 functions as a centralized platform, allowing you to manage diverse campaigns—including display, video, Connected TV (CTV), audio, and mobile—from a single interface. The platform offers end-to-end capabilities, enabling you to handle the entire campaign lifecycle, from media planning and creative development to execution, measurement, and optimization, all within one tool.
Premium Inventory & Reach
Premium Inventory & Reach
◉ With DV360, you can access a wide range of ad inventory, including premium Google inventory like YouTube, as well as inventory from over 100 third-party exchanges, publisher direct deals (Programmatic Guaranteed), and private marketplaces. The platform also provides access to emerging channels such as Advanced TV (OTT, linear TV) and audio platforms, with recent integrations including partners like Netflix and Disney for expanded CTV reach.
Audience Targeting & Segmentation
Audience Targeting & Segmentation
◉ DV360 provides advanced audience targeting capabilities by leveraging Google’s extensive audience insights, first-party data (like Floodlight tags, GA4 data, and CRM lists via Customer Match), and third-party data. This allows for the creation of sophisticated audience segments based on interests (Affinity), purchase intent (In-Market), demographics, and behavior. The platform also supports contextual and granular targeting based on factors like viewability, ad position, time of day, and device, helping you run highly personalized campaigns.
Automation & Bidding
Automation & Bidding
◉ DV360 employs powerful machine learning algorithms (Smart Bidding) to automatically optimize bids towards specific campaign goals like CPA, ROAS, and viewability at scale, which improves efficiency and performance. It also allows you to plan campaigns based on predicted reach and frequency and manage frequency caps across different buys.
Creative & Messaging
Creative & Messaging
◉ The platform provides integrated creative workspaces, such as Ad Canvas and Format Gallery, which enable you to develop, manage, and evaluate dynamic and engaging ad formats informed by data. You can also use sequential messaging to guide users through the purchase funnel by sequencing creative messages and measuring performance across the story.
Measurement & Reporting
Integration with GMP
◉ DV360 gives you a unified view of campaign performance through integrated reporting and analytics. When combined with Campaign Manager 360 and GA4, it offers cross-channel insights and de-duplicated conversion tracking. The platform also includes built-in verification tools for viewability (Active View), fraud detection, and brand safety to ensure ads are seen by real people in appropriate environments.
Integration with GMP
Measurement & Reporting
◉ DV360 integrates natively with other Google Marketing Platform (GMP) products, including GA4, Campaign Manager 360, Search Ads 360, and Looker Studio. This creates a connected ecosystem that enables shared data and audiences, streamlined workflows, and better overall results.
Why choose Sense8 for Display & Video 360?
Sense8 is a CEE full-stack Google Marketing Platform Sales Partner and a Google Cloud Sell and Services Partner.
We help businesses harness the full power of Media, Analytics, Cloud, leading digital platforms, and AI-driven solutions, so they can run smarter campaigns, make better decisions, and grow with confidence. Our expertise ensures clients maximize DV360 for efficient, transparent, and impactful campaigns. We have the full-stack expertise to help clients get the most out of DV360.