Sense8 | Google Marketing Platform Reseller | Your MarTech Partner
Expertise in Google Marketing Platform
As a certified full-stack Google Marketing Platform Sales Partner, we offer end-to-end support across the entire GMP suite - from strategy and implementation, including AI-powered features, to media buying and advanced analytics, helping you unlock the platform’s full potential.
Campaign Manager 360
The central hub for ad management, serving, and measurement across websites and mobile. CM360 enables unified trafficking of creatives, robust cross-channel reporting, and verification to ensure ads serve correctly.
Display and Video 360
Display and Video 360 is Google’s enterprise Demand-Side Platform (DSP) for managing programmatic display, video, TV, audio, and mobile campaigns. DV360 provides access to extensive premium inventory, including Google properties like YouTube and third-party exchanges.
Google Analytics 360
Google Analytics 360 is the cutting-edge analytics platform designed for the future of measurement. It provides a unified view of user journeys across websites and apps using an event-based data model.
Search Ads 360
An advanced platform for managing large-scale search campaigns across multiple engines like Google Ads and Microsoft Ads from a single interface.
Google Tag Manager 360
The enterprise version of Google Tag Manager, providing a robust solution for managing website and app tags without needing to edit code. It offers features crucial for large organizations, including unlimited workspaces, approval workflows, zones for granular control, and enterprise-level service agreements (SLAs) for reliability.
Looker Studio
Looker Studio is a powerful and free tool for data visualization, turning complex data from various sources into easy-to-understand, interactive dashboards and reports.
Campaign Manager 360
The central hub for ad management, serving, and measurement across websites and mobile. CM360 enables unified trafficking of creatives, robust cross-channel reporting, and verification to ensure ads serve correctly. Its Floodlight tags provide a consistent way to track conversions across the GMP stack, enabling de-duplicated measurement and advanced attribution modeling. Integration with DV360, SA360, GA4, and Studio allows for holistic campaign oversight, data-driven creative optimization, and streamlined workflows.
Our expertise ensures clients maximize CM360 for efficient, transparent, and impactful campaigns.
Campaign Management & Trafficking
◉ Unified Platform: Manage digital campaigns across websites and mobile environments from a single, centralized tool.
◉ Efficient Ad Trafficking: Streamline the process of uploading creatives, setting targeting criteria, and running ad campaigns across various platforms. This includes managing different creative types, formats, and landing pages.
◉ Enterprise Scale: Handle large volumes of campaigns and creatives efficiently, suitable for global brands and complex advertising activities.
Comprehensive Measurement & Reporting
◉ Consolidated Reporting: Get consistent and aggregated results from various advertising activities, providing a unified view of performance.
◉ Cross-Channel Measurement: Utilize Floodlight tags as a core tracking tool across the Google Marketing Platform (GMP) stack (including DV360 and SA360) and even non-GMP platforms. This allows for de-duplicated conversion tracking, providing more reliable data.
◉ Robust Reporting Tools: Access various report types, including Instant Reporting for immediate data insights, standard reports, path reports, and attribution modeling tools to understand the customer journey and channel effectiveness.
◉ Cross-Media Reach: Utilize features like the Cross-Media Reach report (integrating Comscore data) to compare the unique and incremental reach of digital video campaigns alongside linear TV.
Advanced Capabilities & Optimization
◉ Data-Driven Creative: Integrate natively with Google’s creative tool, Studio, to power dynamic creative personalization at scale using data signals from CM360, like Floodlights.
◉ Verification & Brand Safety: Ensure ads are serving correctly and delivering quality results through built-in verification tools. This includes features for viewability measurement (Active View) and ad blocking to prevent serving on fraudulent or brand-damaging inventory.
◉ Advanced Attribution: Move beyond last-click models with data-driven attribution capabilities to better understand the value of different touchpoints in the conversion path.
◉ Audience Management: Manage audience lists which can be shared across GMP platforms like DV360.
Integration & Collaboration:
◉ GMP Ecosystem Integration: Seamlessly integrates with other GMP products like Display & Video 360 (DV360), Search Ads 360 (SA360), Google Analytics 4 (GA4), Looker Studio, and Tag Manager 360. This allows for unified workflows, data sharing (like Floodlights and audiences), and holistic campaign optimization.
◉ Data Connectivity: Facilitates connecting GMP data with other marketing technology through solutions like Ads Data Hub for privacy-safe analysis.
◉ Privacy-Centric Features: Supports privacy initiatives through features like Enhanced Conversions, Offline Conversions API, and integration with GA4 for Floodlight linkage, helping prepare campaigns for a privacy-focused future.
Display and Video 360
Google’s enterprise Demand-Side Platform (DSP) for managing programmatic display, video, TV, audio, and mobile campaigns. DV360 provides access to extensive premium inventory, including Google properties like YouTube and third-party exchanges. It offers advanced audience targeting capabilities leveraging first-party, Google, and third-party data, alongside powerful automated bidding strategies driven by machine learning. Features include creative workspaces, brand safety controls, and detailed reporting.
As certified Google Marketing Platform Sales Partners, we help businesses utilize DV360’s full potential for precise targeting, efficient media buying, and maximizing ROI across diverse channels.
Unified Campaign Management
◉ Centralized Platform: Manage diverse campaigns – including display, video, Connected TV (CTV), audio, and mobile – all from a single interface, streamlining workflows.
◉ End-to-End Capabilities: Handle the entire campaign lifecycle, from media planning and creative development to execution, measurement, and optimization within one tool.
Premium Inventory Access & Extensive Reach
◉ Broad Inventory: Access ad inventory beyond the Google Display Network, including over 100 third-party exchanges, publisher direct deals (Programmatic Guaranteed), and private marketplaces.
◉ Google & YouTube Access: Buy premium Google inventory like YouTube (including TrueView, Reserve, and Google Preferred formats) directly within DV360.
◉ Emerging Channels: Access high-quality inventory on Advanced TV (OTT, linear TV), audio platforms, and mobile apps. Recent integrations include partners like Netflix and Disney for expanded CTV reach.
Advanced Targeting & Audience Management
◉ Leverage Google Data: Utilize Google’s extensive audience insights alongside first-party data (like Floodlight tags, GA4 data, CRM lists via Customer Match) and third-party data for precise targeting.
◉ Sophisticated Audience Building: Create detailed audience segments based on interests (Affinity), purchase intent (In-Market), demographics, behavior, campaign activity, or custom combinations.
◉ Contextual & Granular Targeting: Target based on factors like viewability, ad position, time of day, device, browser, location, and more for highly personalized campaigns.
Intelligent Automation & Optimization
◉ Automated Bidding: Employ powerful machine learning algorithms (Smart Bidding) to automatically optimize bids towards specific campaign goals (e.g., CPA, ROAS, viewability, completions) at scale, improving efficiency and performance.
◉ Reach & Frequency Management: Plan campaigns based on predicted reach and frequency, and manage frequency caps across different buys (direct and open auction).
Enhanced Creative Capabilities
◉ Data-Driven Creative: Use integrated creative workspaces (like Ad Canvas, Format Gallery, Google Web Designer integration) to develop, manage, and evaluate dynamic and engaging ad formats informed by data.
◉ Sequential Messaging: Guide users through the purchase funnel by sequencing creative messages and measuring performance across the story.
Comprehensive Measurement & Reporting
◉ Unified View: Gain a holistic view of campaign performance through integrated reporting and analytics.
◉ Cross-Channel Insights: When integrated with Campaign Manager 360 and GA4, benefit from de-duplicated conversion tracking and understand the full customer journey across channels.
◉ Verification: Utilize built-in tools for viewability (Active View), fraud detection, and brand safety to ensure ads are seen by real people in appropriate environments.
Seamless Integration within Google Marketing Platform (GMP)
◉ Connected Ecosystem: DV360 integrates natively with GA4/Analytics 360, Campaign Manager 360, Search Ads 360, Looker Studio, enabling connected data, shared audiences, streamlined workflows, and better overall results.
Google Analytics 360
Google Analytics 360 is the cutting-edge analytics platform designed for the future of measurement. It provides a unified view of user journeys across websites and apps using an event-based data model. Its privacy-centric design, AI-powered insights, and predictive audience capabilities help optimize campaign performance and meet user privacy requirements. Integration with other GMP tools like DV360 and SA360 allows for seamless audience sharing and conversion data export for advanced bidding strategies.
As certified experts, we help businesses leverage GA4 for deeper insights and better decision-making.
Higher Data Limits and Faster Processing
◉ Increased Hit Limits: GA360 handles much larger volumes of data, processing billions of hits per month compared to the millions handled by the free version, making it suitable for high-traffic websites and apps.
◉ Enhanced Data Freshness: Data is processed much faster in GA360, typically within minutes to a few hours, compared to potentially 24 hours or more for the standard version. This allows for quicker analysis and decision-making.
Unsampled Data and Greater Accuracy
◉ Unsampled Reports: GA360 provides access to unsampled data for much larger datasets (up to 100 million sessions in a report), ensuring greater accuracy for analysis and reporting, which is crucial for making reliable business decisions. The free version applies sampling more readily at higher data volumes.
Advanced Features and Capabilities
◉ Higher Configuration Limits: GA360 allows for significantly more custom dimensions and metrics, views per property, and audiences compared to the free version.
◉ Advanced Analysis Tools: Access powerful features like Custom Funnels to visualize user journeys, Advanced Analysis for deeper audience discovery, and Roll-Up Reporting to aggregate data from multiple properties.
◉ Data-Driven Attribution: Utilize more sophisticated attribution models beyond last-click to better understand the value of different marketing channels and touchpoints in the customer journey.
◉ Predictive Audiences (GA4): Leverage Google AI to create audiences based on predicted behavior like churn probability or purchase probability.
Superior Integration with Google Marketing Platform (GMP) and other tools
◉ GMP Ecosystem: GA360 integrates seamlessly with other GMP tools like Campaign Manager 360, Display & Video 360, and Search Ads 360. This allows for sharing audiences and conversion data, enabling unified measurement, cross-channel insights, and more effective automated bidding strategies.
◉ BigQuery Integration: Native export of raw, unsampled hit-level data to BigQuery allows for complex querying, joining with other data sources (like CRM data), and advanced analysis beyond the GA interface.
◉ Salesforce Integration: Connect with Salesforce Sales Cloud and Marketing Cloud to incorporate offline conversion data and CRM insights into your analytics.
◉ Other Integrations: Connect with tools like Google Ad Manager and Search Console.
Enterprise-Level Support and Service
◉ Service Level Agreements (SLAs): GA360 comes with SLAs covering data freshness, reporting availability, and data collection uptime, providing greater reliability for business-critical analytics.
◉ Dedicated Support: Access to dedicated support specialists ensures quicker resolution of issues compared to the self-service help center for the free version.
Search Ads 360
An advanced platform for managing large-scale search campaigns across multiple engines like Google Ads and Microsoft Ads from a single interface. SA360 offers sophisticated automated bidding strategies (Smart Bidding), leveraging real-time data and machine learning to optimize towards specific business goals (e.g., ROAS, CPA). Key features include centralized reporting, cross-channel conversion tracking using Floodlights, inventory management for automated ad creation, and integration with social platforms. Its integration with GA4, DV360, and CM360 enables a unified view of the customer journey and de-duplicated conversion measurement.
We guide our clients in using SA360 to scale search efforts efficiently and improve overall search marketing ROI.
Centralized Cross-Engine Management
SA360 provides a single platform to manage and oversee search campaigns across multiple search engines, including Google Ads, Microsoft Advertising (Bing), Yahoo, and others.
Advanced Bidding and Optimization
◉ The platform features sophisticated, automated bidding strategies powered by Google’s AI and machine learning.
◉ Advertisers can optimize bids based on specific goals like Cost Per Acquisition (CPA) or Return On Ad Spend (ROAS).
◉ SA360 leverages real-time data and can incorporate conversion signals from Floodlights, Google Ads, and Google Analytics 4 (GA4) to enhance bidding precision across platforms.
Robust Measurement and Attribution
◉ SA360 offers detailed reporting and analytics, providing insights into campaign performance across channels.
◉ It supports data-driven attribution models that go beyond last-click, helping advertisers understand the value of different touchpoints in the customer journey.
Enhanced Efficiency and Scalability
◉ SA360 is designed for enterprise-level needs, helping advertisers centralize and scale their search marketing efforts.
◉ Features like automated ad creation using templates and dynamic data feeds streamline the management of large campaigns, saving significant time compared to manual processes.
Google Tag Manager 360
The enterprise version of Google Tag Manager, providing a robust solution for managing website and app tags without needing to edit code. It offers features crucial for large organizations, including unlimited workspaces, approval workflows, zones for granular control, and enterprise-level service agreements (SLAs) for reliability. Tag Manager 360 integrates seamlessly with the entire GMP stack (e.g., pushing Floodlights from CM360) and third-party tags, increasing agility, improving site speed, enhancing security, and facilitating collaboration between marketing and IT teams.
As certified Google Marketing Platform Sales Partners, we help our clients implement and manage Tag Manager 360 effectively.
Increased Agility and Efficiency
◉ Faster Tag Deployment: Add and update website tags (for conversions, analytics etc.) efficiently without needing to modify website code directly, speeding up marketing and measurement initiatives.
◉ Streamlined workflows: Features like pushing Floodlight activities directly from Campaign Manager 360 to GTM 360 for approval save time and reduce manual errors.
Enhanced Collaboration and Control
◉ Unlimited Workspaces: GTM 360 allows multiple teams or agencies to work on tagging projects concurrently without interfering with each other.
◉ Approval Workflows: Implement review processes before tags are published, ensuring quality control and preventing accidental deployment of incorrect tags. This is crucial for maintaining site integrity and data accuracy.
◉ Zones: Zones allow for granular control over who can publish tags on specific sections of a website or app. This is particularly useful for large organizations or agencies managing different parts of a client’s digital properties.
◉ Refined Access Controls: GTM 360 provides more sophisticated user and account administration options, allowing for precise control over permissions.
Improved Website Performance:
◉ By managing tags through GTM 360, tags can load asynchronously, meaning they load independently without blocking other page elements. This can help improve website loading speed compared to having numerous tags hardcoded directly into the site, although the number and complexity of tags implemented still impact performance.
◉ GTM 360 also allows controlling when certain tags fire, potentially delaying less critical tags to prioritize core content loading. Server-side tagging via GTM can offer further performance improvements.
Enterprise-Level Reliability and Support
◉ Service Level Agreements (SLAs): GTM 360 includes SLAs covering container serving (99.99% uptime) and configuration interface availability (99% uptime), providing assurance for critical business operations.
◉ Security & Error Checking: Built-in features help ensure tags work correctly, load quickly, and are secure (e.g., malware detection).
◉ Dedicated support
Looker Studio
Looker Studio is a powerful and free tool for data visualization, turning complex data from various sources into easy-to-understand, interactive dashboards and reports. It connects seamlessly to GMP products (GA4, DV360, SA360, CM360), Google Ads, Google Sheets, BigQuery, and hundreds of other data sources via built-in connectors. Features include a drag-and-drop editor, customizable visualizations, report templates, and easy sharing and collaboration capabilities.
Looker Studio helps democratize data insights across organizations, enabling businesses to make faster, more informed decisions based on a consolidated view of their marketing performance.
Unified Data Connection & Integration
◉ Connects to hundreds of sources: Looker Studio can connect to a vast array of data sources (over 800 mentioned in one source) without requiring coding. This includes databases (like BigQuery, MySQL, PostgreSQL), spreadsheets (Google Sheets), flat files (CSV), and crucially, other Google Marketing Platform products like Google Analytics 4, Google Ads, Display & Video 360, and Search Ads 360.
◉ Consolidated View: It allows you to bring data from these multiple sources together into a single report or dashboard, providing a holistic view of marketing performance and simplifying analysis.
Powerful and Easy Data Visualization
◉ Intuitive Interface: Features a user-friendly, drag-and-drop web editor that makes creating charts, graphs, and tables straightforward, even for non-technical users.
◉ Customizable Reports: Offers highly configurable charts and tables, allowing customization of appearance, colors, fonts, and styles to match branding or specific reporting needs.
◉ Interactive Dashboards: Enables the creation of interactive reports with features like viewer filters and date range controls, making data exploration easier for stakeholders.
Improved Reporting and Storytelling
◉ Clear Communication: Helps turn complex data into easy-to-read, visually appealing reports and compelling data stories that stakeholders can understand, facilitating buy-in for marketing activities.
◉ Democratizes Data: Makes data accessible and useful across different departments (marketing, executives etc.), allowing teams to evaluate performance and focus on key metrics.