Google Tag Manager 360

Google Tag Manager 360 (GTM 360) is the enterprise version of Google Tag Manager, offering a robust tag-management solution for websites and apps. It allows for the efficient management of website and app tags without needing to edit code directly. GTM 360 includes features essential for large organizations, such as unlimited workspaces, approval workflows, and enterprise-level Service Level Agreements (SLAs) for reliability.

Why choose Google Tag Manager 360?

GTM 360 provides a robust tag-management solution for large organizations, emphasizing its seamless integration with the Google Marketing Platform (GMP) stack and third-party tags. This integration boosts agility, improves site speed, enhances security, and facilitates collaboration between marketing and IT teams.

Key features & benefits

Agility & Efficiency

◉ GTM 360 enables faster tag deployment, allowing you to add and update website tags for conversions and analytics without directly modifying website code, which speeds up marketing and measurement initiatives. It also offers streamlined workflows, such as pushing Floodlight activities directly from Campaign Manager 360 for approval, saving time and reducing manual errors.

Collaboration & Control

◉ The platform is built for enhanced collaboration and control within large organizations. GTM 360 provides unlimited workspaces, allowing multiple teams or agencies to work on tagging projects concurrently. It also includes approval workflows to implement review processes before tags are published, ensuring quality control and data accuracy. Zones provide granular control over who can publish tags on specific sections of a website or app, and refined access controls offer sophisticated user and account administration options for precise permissions management.

Performance & Server‑Side Tagging

◉ GTM 360 can improve website performance by loading tags asynchronously, preventing them from blocking other page elements and helping to improve website loading speed. It also allows you to control when certain tags fire, giving you the ability to prioritize core content loading. Furthermore, server-side tagging via GTM can offer additional performance improvements.

Enterprise-Level Reliability & Support

◉ As an enterprise-grade solution, GTM 360 includes Service Level Agreements (SLAs) that cover container serving (99.99% uptime) and configuration interface availability (99% uptime), providing assurance for critical business operations. The platform features built-in security with malware detection and error checking to ensure tags are secure and work correctly. GTM 360 also comes with dedicated support.

Why choose Sense8 for Google Tag Manager 360?

Sense8 is a CEE full-stack Google Marketing Platform Sales Partner and a Google Cloud Sell and Services Partner.

We help businesses harness the full power of Media, Analytics, Cloud, leading digital platforms, and AI-driven solutions, so they can run smarter campaigns, make better decisions, and grow with confidence. Our expertise ensures clients maximize GTM 360 for efficient, transparent, and impactful campaigns. We have the full-stack expertise to help clients implement and manage GTM 360 effectively.