Looker Studio

Looker Studio democratizes data insights across organizations, enabling businesses to make faster, more informed decisions based on a consolidated view of their marketing performance.

What is Looker Studio?

Looker Studio is a powerful and free tool for data visualization, designed to transform complex data from various sources into interactive dashboards and reports. It seamlessly connects to a wide array of data sources, including Google Marketing Platform (GMP) products like GA4, DV360, SA360, and CM360, as well as Google Ads, Google Sheets, and BigQuery

Key features & benefits

Unified Data Connections

◉ Looker Studio connects to a vast number of data sources, with over 800 mentioned in one source, without requiring coding. This includes databases like BigQuery, spreadsheets, flat files, and crucially, all of the Google Marketing Platform products, such as Google Analytics 4, Google Ads, Display & Video 360, and Search Ads 360. This capability allows you to bring data from multiple sources into a single report or dashboard, providing a consolidated and holistic view of marketing performance and simplifying analysis.

Intuitive Interface & Custom Reports

◉ Looker Studio features a user-friendly, drag-and-drop web editor that makes creating charts, graphs, and tables straightforward, even for non-technical users. The tool offers highly configurable charts and tables, allowing you to customize appearance, colors, fonts, and styles to match branding or specific reporting needs. You can also create interactive reports with features like viewer filters and date range controls, making data exploration easier for stakeholders.

Improved Reporting & Storytelling

◉ Looker Studio helps turn complex data into easy-to-read, visually appealing reports and compelling data stories that stakeholders can understand, which facilitates buy-in for marketing activities. By making data accessible and useful across different departments (marketing, executives, etc.), it democratizes insights, allowing teams to evaluate performance and focus on key metrics.

Why choose Sense8 for Looker Studio?

Sense8 is a CEE full-stack Google Marketing Platform Sales Partner and a Google Cloud Sell and Services Partner.

We help businesses harness the full power of Media, Analytics, Cloud, leading digital platforms, and AI-driven solutions, so they can run smarter campaigns, make better decisions, and grow with confidence. Our expertise ensures clients maximize Looker Studio to turn complex data into actionable insights for efficient, transparent, and impactful campaigns. We have the full-stack expertise to help clients get the most out of Looker Studio.