Take control of your campaigns.

Work smarter with end-to-end campaign management for enterprises in one tool — from media planning and creative development to measurement and optimization.

About Display & Video 360

Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.

With Display & Video 360 you can:

Collaborate across teams

Gain transparency and control

Get faster, smarter insights

How advertising campaign management can help.

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Collaborate across teams.

Gain transparency into paid media with built-in attribution, reporting, and automated third-party verification.

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Reach the right people.

Access all of your audience insights in a single tool, so you reach the right people with your message.

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Put intelligent automation to work.

Apply machine learning to automate steps like bidding and optimization, helping you respond to customers’ needs faster.

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Control your campaigns.

See precisely how your money is being spent and know exactly where your ads are running. You’re in control with Display & Video 360.

Designed to work together.

Display & Video 360 natively integrates with other solutions, allowing you to connect data and workflows across products — increasing efficiency and delivering better results.

Analytics 360

Connect Analytics 360 with Display & Video 360 so that you can reach the specific audiences you care about with greater precision. You can also view the performance of your Display & Video 360 campaigns in Analytics 360 for a more complete view of results.

YouTube

Google Preferred, YouTube Reserve and TrueView inventory are all available for you to buy in Display & Video 360.

Partner exchanges

Bid on or exclude impressions from dozens of third-party exchanges.