Display & Video
Take control of your campaigns.
Work smarter with end-to-end campaign management for enterprises in one tool — from media planning and creative development to measurement and optimization.
About Display & Video 360
Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
With Display & Video 360 you can:
Collaborate across teams
Gain transparency and control
Get faster, smarter insights
How advertising campaign management can help.
Collaborate across teams.
Gain transparency into paid media with built-in attribution, reporting, and automated third-party verification.
Reach the right people.
Access all of your audience insights in a single tool, so you reach the right people with your message.
Put intelligent automation to work.
Apply machine learning to automate steps like bidding and optimization, helping you respond to customers’ needs faster.
Control your campaigns.
See precisely how your money is being spent and know exactly where your ads are running. You’re in control with Display & Video 360.
Designed to work together.
Display & Video 360 natively integrates with other solutions, allowing you to connect data and workflows across products — increasing efficiency and delivering better results.
Analytics 360
Connect Analytics 360 with Display & Video 360 so that you can reach the specific audiences you care about with greater precision. You can also view the performance of your Display & Video 360 campaigns in Analytics 360 for a more complete view of results.
YouTube
Google Preferred, YouTube Reserve and TrueView inventory are all available for you to buy in Display & Video 360.
Partner exchanges
Bid on or exclude impressions from dozens of third-party exchanges.